One of the things that I do every day is to send an e-mail to my list asking them if they’ve seen my recent post on Building Client Reputation with a particular Online Review System that I am using. The response that I get each time is usually a positive one. The cause of this is that the vast majority of people who have been in the business for any length of time are now using these systems to help manage their reputations online. The reason I like Google’s My Business and Birdeye is because I enjoy helping small businesses succeed online. Here is what I said in an earlier post on the matter:
“Even if I can’t personally provide advice, I can definitely pass along great experience. How do I do that? By simply having a great reputation management strategy in place. And by not making any excuses, by admitting when I am wrong, and by giving others the benefit of a doubt.”
This is another question from another person that has been in business for a very long time:”If I could only recommend two things to you that would make your business a better place, they would be a Google Places list and a Google My Business review opportunity URL.” The answer to this question is simple: both of these are free resources that may be used on the world wide web to promote your business. The issue is, many small business owners don’t utilize them to the fullest extent possible. In cases like this, it could be said that a poor experience is better than no experience in any way. The person who was kind enough to post their question asked for help in this area.
I know several people who use Google Places and Google My Business as part of the reputation management program. They were happy enough to share with me what they have discovered so far. According to them, when they get a customer referral, it’s extremely important to follow up with them to help make sure they are content with the service they get. But some business owners appear to think that just because a referral is a fantastic review, it doesn’t necessarily mean anything else. If someone leaves a bad review, you might wind up missing a terrific opportunity to get more referrals.
If you would like to use an internet customer review system to secure more referrals, you need to use it in conjunction with something like Google Places. Some online business owners believe that they already have the best reviews and they don’t really need anything else. That may be true sometimes. But what about in cases where there is no such thing as the ideal review? It might be a good idea to use other popular business review sites instead. By doing so, you’re giving your clients the option of leaving their own review on your company or website.
The way that it is possible to use an online reputation management tool such as Google Places is to offer an additional feature which allows people to leave reviews about your company. You can either require visitors to create their own profile or you could just make it possible for visitors to leave reviews on your site by installing a nanny website manager service. An online reputation management tool such as this will allow individuals to leave feedback without having to create a profile. The service will automatically incorporate reviews into your site. You won’t need to do anything. Simply accept the fact that people are going to leave reviews and keep in mind they’re doing this on a voluntary basis.
You will, naturally, want to look into whether your online reputation management system supplier provides any additional services. By way of example, some of the business owners provide applications to help businesses manage reviews. While it’s a nice bit of software, if it’s only available to business owners, it’s not probable that lots of people will be interested in using it.
So if you’re looking to get a bad review opportunity website up and running, be certain that you find a company that provides a fantastic experience regardless of what the circumstance is. Don’t give them false assurances. And make sure that you’re treating every person who comes onto your website with the same respect that you would if they were a customer. That will help you have a better experience with every individual, which will translate into a more favorable business experience for everyone.