One of the things that I do every day is to send an e-mail to my list asking them if they have seen my recent article on Building Client Reputation with a specific Online Review System that I am using. The response that I get every time is usually a positive one. The reason for this is that the huge majority of people who have been in the business for any length of time are now using these systems to help manage their reputations online. The reason I like Google’s My Business and Birdeye is because I enjoy helping small businesses succeed online. Here is what I said in an earlier post on the matter:
“Even if I can’t personally offer guidance, I will definitely pass along great experience. How do I do that? By simply having a excellent reputation management strategy in place. And by not making any excuses, by admitting when I’m wrong, and by giving others the benefit of a doubt.”
Here is another question from another person that has been in business for a very long time:”If I could only recommend two things to you that would make your company a better place, they would be a Google Places listing and a Google My Business review opportunity URL.” The answer to this question is simple: both of them are free resources which may be used on the Internet to market your company. The issue is, many business owners don’t use them to the fullest extent possible. In this case, it might be said that a poor experience is far better than no experience at all. The man who was kind enough to post their question asked for help in this area.
I know several people who use Google Places and Google My Business within their standing management program. They were happy enough to share with me what they have discovered so far. According to them, when they get a customer referral, it is extremely important to follow up with them to make sure that they are content with the service they get. But some business owners seem to think that just as a referral is a fantastic review, it doesn’t necessarily mean anything else. If a person leaves a bad review, you could end up missing a terrific opportunity to get more referrals.
If you want to use an online customer review system to get more referrals, you need to use it in conjunction with something like Google Places. Some internet business owners think that they already have the best reviews and they don’t really need anything else. That may be true in some cases. But what about in cases where there is no such thing as the ideal review? It might be a good idea to use other popular business review sites instead. By doing so, you’re giving your customers the option of leaving their own review on your business or website.
The way that you can use an online reputation management tool like Google Places is to offer an additional feature which allows people to leave reviews about your business. You can either require visitors to create their own profile or you could simply make it possible for visitors to leave reviews on your website by installing a nanny website manager service. An internet reputation management tool such as this will allow people to leave feedback without needing to create a profile. The service will automatically incorporate reviews into your website. You won’t have to do anything. Simply accept the fact that people are going to leave reviews and bear in mind they’re doing so on a voluntary basis.
You will, of course, want to check into whether your online reputation management system provider provides any additional services. By way of instance, some of the business owners provide software to help businesses manage reviews. While it’s a nice bit of software, if it is only available to business owners, it is not likely that lots of people will be interested in using it.
So if you’re looking to get a bad review chance website up and running, be sure that you find an organization that offers a good experience no matter what the situation is. Don’t give them false assurances. And ensure that you’re treating every person who comes onto your website with the same respect that you want if they were a client. That will help you have a better experience with every individual, which will translate into a more favorable business experience for everybody.