One of the things that I do every day is to send an email to my list asking them if they’ve seen my recent article on Building Customer Reputation with a particular Online Review System that I am using. The answer that I get each time is usually a positive one. The cause of this is that the vast majority of those who’ve been in the company for any length of time are now using these systems to help manage their reputations online. The reason I like Google’s My Business and Birdeye is because I like helping small businesses succeed online. Here’s What I said in an earlier post on the matter:
“Even if I can not personally offer guidance, I can definitely pass along good experience. How can I do that? By simply having a great reputation management plan in place. And by not making any excuses, by admitting when I am wrong, and by giving others the benefit of a doubt.”
Here is another question from another person that has been in business for quite a long time:”If I could only recommend two things to you that would make your business a better place, they would be a Google Places list and a Google My Business review opportunity URL.” The answer to this question is simple: both of these are free resources which may be used on the world wide web to market your company. The problem is, many business owners don’t use them to the fullest extent possible. In cases like this, it could be said that a poor experience is better than no experience at all. The person who was kind enough to post their question asked for help in this area.
I know several individuals who use Google Places and Google My Business as part of the reputation management plan. They were happy enough to share with me what they have discovered up to now. According to them, when they get a customer referral, it is very important to follow up with them to make sure that they are satisfied with the service they receive. But some business owners appear to think that just as a referral is a good review, it does not necessarily mean anything else. If someone leaves a bad review, you might wind up missing a great opportunity to get more referrals.
If you would like to use an online customer review system to secure more referrals, you want to use it in conjunction with something like Google Places. Some online business owners think that they already have the best reviews and they do not really need anything else. That may be true sometimes. But what about in cases where there is no such thing as the ideal review? It might be a great idea to use other popular business review websites instead. By doing so, you’re giving your customers the option of leaving their own review on your business or website.
The way that you can use an online reputation management tool like Google Places is to supply an additional feature that allows people to leave reviews about your business. You can either require visitors to create their own profile or you can just make it possible for people to leave reviews on your site by installing a nanny website manager service. An internet reputation management tool such as this will allow people to leave feedback without having to create a profile. The service will automatically integrate reviews into your website. You won’t have to do anything. Just accept the fact that people are going to leave reviews and bear in mind that they are doing so on a voluntary basis.
You will, naturally, want to check into whether your online reputation management system supplier provides any extra services. For instance, some of the business owners provide software to help businesses manage reviews. While it’s a nice piece of software, if it’s only available to business owners, it’s not probable that many folks will be interested in using it.
So if you’re looking to get a bad review opportunity website up and running, make certain that you find an organization that offers a good experience no matter what the circumstance is. Don’t give them false assurances. And ensure you’re treating every person who comes onto your site with the same respect that you want if they were a customer. That will allow you to have a better experience with every person, which will translate into a more positive business experience for everyone.